An Introduction to Email Marketing

Bring a sack lunch and learn all about how to better reach your market through Constant Contact email services. 

At the heart of small businesses marketing are the campaigns that drive-actions- collaborations of marketing activities that help a small business or organization to achieve its goals and objectives. E- Newsletters and announcements have become core components of those campaign choices. Email is more important than ever- to the communication efforts of business and non-profits everywhere, and to the costumer, donor, clients, or supporter of those organizations.

This session will reveal some simple and effective practices and considerations for small businesses of non-profits seeking to make their communications more effective. Attendees to this presentation will learn:

• The different types of E-Newsletters
• Subject line best practices, and when to send your newsletter
• The importance of understanding the connection between email marketing and social media
• What type of additional tools may be useful