SCORE Webinar: Can Customer Engagement Increase Your Profits?

The key to a successful business: customers. Let’s face it, without customers you’d have no business. Yet, for a new or growing business, your budget can often be tight, and determining the best way to engage customers can be challenging. This is especially true in our fast-paced world and shorter attention spans. In this webinar, presented by Kristie Arslan with Small Business & Entrepreneurship Council, we’ll discuss how to help improve your interactions with customers to boost your bottom line. You will learn: What you need to do to establish a strong digital presence for your business How to attract and engage customers with content Tools & tips to convert online customer engagement into money in the bank Presented by Kristie Arslan Kristie Arslan is a leading small business and entrepreneurship expert, currently representing the Small Business & Entrepreneurship Council as their Entrepreneur-in-Residence. She provides guidance to policymakers on the impact of policy proposals on small businesses and develops educational content for business owners. Kristie is also the co-owner of a gourmet popcorn company in Alexandria, VA, which she launched in 2012.